Gingerbread is somewhat true to its name. It does have a spicy ginger flavor, but it lacks the distinct sweetness of the cookie. That’s not to say it’s unpleasant. In fact, it’s quite nice. But it comes across as more of an almost tangy, spice flavor than a sweet Christmas-themed one.

While the aroma of the tobacco is nearly identical to actual graham crackers, the flavor, unfortunately is not. The flavor is a combination of honey and a subtle sweet spice. Possibly cardamom.

Mad Hatter is a unique, mild flavor, but not altogether unfamiliar either. There are notes of cinnamon or some similar spice, as well as perhaps some melon or apple. There are likely other flavors as well, though they’re difficult to pin-down.

Chocolate, while better than most, is still a far cry from what you might think when you hear ‘chocolate’. Rather than tasting like a milk-chocolate candy bar, the flavor is mild and closer to regular cocoa, lightly sweetened. It also has a similar ‘ashy’ taste found in a chocolate diet drink.

Cinnamon Apple is just as the name implies. Cinnamon and apple. The flavor is mild. However, it is also warm and spicy, thanks to the cinnamon flavoring. And, while the spice flavor is dominant, the apple provides a refreshing, sweet undertone. The balance is near perfect. Comparing the flavor in the real world, Cinnamon Apple tastes almost identically to a bowl of cooked apple and cinnamon dessert.

Cinnamon Roll is a stab at the breakfast pastry by the same name. Tonic’s attempt is not perfect, but the result is still delicious. There is an evident sweet cinnamon taste, and an almost creamy finish. The flavor is mild and with close examination, it does in fact taste very similar to an actual cinnamon bun. However, I have yet to meet someone who could pick out the intended flavor without clues.

Nights, I’m told, is actually an adaptation of a traditional Middle Eastern drink. Few in North America will recognize this comparison. The flavor is dark and spicy with a striking sweetness which makes for an interesting, complex and calming flavor. You’ll likely first notice a blend of what seems to be cinnamon and clove, but set atop a black licorice foundation—thought this observation only comes after a careful inspection of the different flavors.

7 Spice tastes much like you might expect. Spicy. The most dominant flavor is cinnamon, but it is very mild, mixed among other spice flavors such as clove and cardamom. The other spices, whatever they may be, are ambiguous, but no doubt add to the whole experience in ways we can’t confidently nail down. Overall, however, the flavor is dark and spicy, but still light and mild.

Social Smoke’s Rose flavor is unique among the available rose flavors out there. While it has a very strong floral scent and taste, the taste is sweeter and warmer than most other similar flavors. Beyond the basic floral rose flavor, there are some hints of other flavors as well, though pinning them down is difficult. A very subtle spice is probably the best I could explain it.

Dulce De Leche is a sweet cream flavor. Neither fruit, nor obviously spice and certainly not floral. The most obvious sensation is sweet. It’s very sweet. But the actual flavor is delicate. It’s difficult to place exactly what it tastes like (made especially difficult since I’ve never had the drink for which this tobacco was named). There are some darker undertones, perhaps caramel, while the more obvious flavor is light and creamy.