The flavor is very light, sugary, and un-interesting. At the start of the session, the flavor is that of Double Bubble chewing gum. Once the bowl is heated and smoking well, this tobacco actually has a likeness to a sweet tart that has been under the front seat of the car for a while. As a matter of fact, if you go to your hookah shelf and take a drag off of an old hose that you have neglected to wash, this stuff kind tastes like that.