Social Smoke Clove is clearly related to cinnamon flavors. But that taste is not overpowering. It really does taste very much like whole cloves (pictured on the packaging) you might use in cooking. The taste is mild, but spicy even a little smokey, and compared to other spice shisha flavors, far less sweet. If you have smoked clove cigarettes, you’ll find the Clove flavor familiar, but more smooth with a bit of sweetness to it.